Oct 15, 2003
Sports Authority
englewood, colorado
project by: Other Desert Cities with The Brand Architect Group
project by: Other Desert Cities with The Brand Architect Group
After the merger of The Sports Authority (TSA) and Gart Sports Inc. in fall 2003, TSA was confronted with the task of combining two brand identities into one. ODC provided strategic design and spatial branding direction in an attempt to reinvigorate and redefine the Sports Authority brand. Seeing that the current locations were mostly located within nondescript ‘Big Box Stores’, ODC implemented a strategy to reinvent the current shopping typology. By reworking the existing facade, ODC provided a space for sport equipment trials. The new front elevation became an engaging and dynamic sport information and active branding facade.
