other desert cities

dallas, texas
project by: Other Desert Cities with The Brand Architect Group

The market is changing. How can an aging company evolve and adapt itself in order to remain relevant in the marketplace?

Facing increased competition from gas station mini-marts and the Starbucks-inspired coffee shop phenomenon, 7-eleven found itself in need of a facelift. In a presentation made to 7-eleven executives, Brand Architect Group and Other Desert Cities conceived three directions for a for a design makeover to better appeal to three unique customer segments: urban workers, commuters, and health- conscious suburban families.